Loyalty Growth Gocertify already supports 2 million shoppers annually and drives over £60 million in retail sales for 400+ brands, indicating a strong proof point for expanding loyalty and rewards programs with retailers seeking higher average order value and repeat purchases.

Expansion Readiness With plans for US and EU expansion in 2025 and a lean, bootstrapped team, there is a compelling opportunity to engage regional retailers and mid-market brands looking for scalable, cost-efficient loyalty tech without heavy upfront funding.

Verified Segments Ability to lock offers to 24+ verified groups such as students and key workers positions Gocertify as a solution for retailers targeting niche customer segments, enabling more precise promotions and higher conversion rates.

Profitability Signals Bootstrapped profitability and healthy YoY growth suggest a financially sustainable partner with a lower risk profile, attractive to retailers prioritizing proven ROI and long-term partnerships.

Tech & Integration A modular tech stack including React, Node.js and OpenResty, plus existing integrations (Google Hosted Libraries, MySQL, Airtable) indicates ease of integration with retailer tech ecosystems and potential for scalable feature expansions like data analytics or advanced segmentation.