Merchant Network Leverage goeasy's 11,300 merchant partners and 400 locations to offer co-branded financing and point-of-sale lending programs that drive merchant sales and customer conversion. Target partnerships with VP Partnerships or Merchants, and offer integrated financing that enhances the retailer checkout experience.

Cross-Sell Potential With 1.6 million customers and $18.5B in originated loans, there is a strong base for cross-selling additional lending products, lease-to-own options, and merchant financing across easyhome, easyfinancial, and LendCare. Use lifecycle marketing and data-driven offers to boost customer lifetime value.

Digital Transformation Goeasy operates an omni-channel model supported by analytics-friendly tech. This creates opportunities for CRM, marketing automation, data integration, and fraud prevention partnerships to optimize underwriting and customer experience across online, mobile, and in-store channels.

Growth Alignment Leadership changes and recognition as a top-growing company indicate readiness for strategic partnerships and co-developed fintech initiatives. Explore opportunities with growth-stage vendors and financiers to scale new products and expand distribution through goeasy's network.

Risk & Compliance Recent regulatory actions highlight the need for risk analytics, RegTech, dispute-management services, and governance tools. Position to offer solutions that enhance compliance posture, risk monitoring, and customer communications across lending operations.