Tourism credentials Leverage award-winning Trip Advisor status and long-running Traveler’s Choice recognition to position Golden Spike Tower as a premier regional attraction, offering bundled experiences for day-trippers and rail enthusiasts.

Networking opportunities Capitalize on its location overlooking Bailey Yard to offer partner packages with UP-related tours, school field trips, and corporate outings that combine museum access with behind-the-scenes rail yard context.

Digital presence Explore digital marketing services and optimization opportunities around WordPress, Yoast SEO, Google Analytics, and map presence to increase visibility among travelers researching rail history and regional attractions.

Low footprint offerings Promote affordable, open-to-all tours with flexible scheduling (1-100 participants) to attract group sales, youth programs, senior outings, and community organizations seeking budget-friendly field trips.

Cross-sell moments Create gift-store and merchandise partnerships with local rail enthusiasts, WW2 history buffs, and Orphan Trains exhibits to drive incremental revenue through themed bundles and exclusive collectibles.