Event Growth Leverage the club's award-winning status and scenic 60,000 sq ft clubhouse to market weddings, galas, and corporate events; partner with local planners; build bundled packages to maximize average event spend.

Membership Upsell The club's prestige and family-friendly amenities like tennis courts and a pool present opportunities to grow high value memberships and corporate memberships; propose tiered offerings, guest passes, and referrals.

Marketing Optimization With an active digital footprint including AdRoll and social channels, there is room to optimize inbound leads for weddings and events, implement CRM workflows, and run targeted campaigns.

Vendor Partnerships Develop turnkey event packages with preferred vendors, create sponsor opportunities for golf tournaments or charity events, expanding revenue streams and cross marketing.

Competitive Positioning Position as a premier Twin Cities country club with lake view amenities; compare offerings with Hazeltine, Interlachen, and peers to identify differentiators and pricing strategies for premium events and memberships.