North America Expansion The company is expanding into North America with a new US manufacturing facility in Hickory, North Carolina, and establishing the first production and US headquarters. This creates sales opportunities for localized GSE equipment, aftersales, parts, and service contracts tailored to North American airports and airlines.

Strategic Growth Positioning With a mission of Lifetime Performance and a broad range of tow tractors for civil and military aviation up to 70t and 600t MTOW, there is potential to upsell newer models, retrofits, and extended warranties to existing customers seeking reliability, reduced downtime, and lifecycle cost savings.

Airport Market Demand Rising daily air-traffic volumes and increasing aircraft type variation indicate sustained demand for advanced ground support equipment and high-speed towing solutions. This supports opportunities for fleet expansion, modernization upgrades, and multi-tractor deployments at busy hubs.

Cross-Sell Opportunities Given the integration with ERP and warehouse systems (SAP, SAP Extended Warehouse Management) and digital touchpoints (Etracker, email, analytics), there is room to offer digital fleet management, predictive maintenance, and integrated service packages that reduce total cost of ownership.

Local Economic Impact New US manufacturing facility and 80 jobs in North Carolina create openings for partnerships with local suppliers, training programs, and service networks. This enables targeted sales efforts for on-site maintenance, parts supply, and turnkey GSE solutions for regional airports.