Acquisition Opportunity GoMedigap was acquired by eHealth in January 2018 for $20M, signaling consolidation in the Medicare plan space and potential cross-sell or integration opportunities with eHealth’s broader insurance marketplace.

Growth and Scale As one of the largest and fastest-growing Medicare plan option agencies with 11-50 employees and annual revenue in the tens of millions, GoMedigap represents a prime target for sales partnerships, technology enhancements, or services that support scaling call center operations and client acquisition.

Digital and Tech Stack GoMedigap employs a diverse tech stack including AppNexus, WordPress, Chart.js and other web and analytics tools, indicating receptivity to marketing, attribution, and CRM/operations tech enhancements to optimize lead generation and customer journeys.

Ethical Brand Recipient of the Better Business Bureau Torch Award for Ethics in Business, GoMedigap emphasizes trust and customer-centric service, suggesting sales approaches that align with ethical selling, transparent pricing, and long-term client relationships.

Market Positioning Positioned as a consultative Medicare plan educator focused on suitability for clients, GoMedigap can be a gateway for partnerships in planning tools, educational content, and referral programs that expand reach into the senior market and complementary product lines.