Unique Local Products The company specializes in locally inspired baked goods, including pot pies and gift baskets, offering opportunities to expand product lines with regional specialties or partner with local artisans to enhance their gift offerings.

Tourism Engagement Located in a popular resort area along Lake Michigan, there is significant potential to increase tourism-related sales by developing targeted marketing campaigns, seasonal promotions, and exclusive products for visitors.

E-Commerce Expansion Their current shipping of baked goods nationwide indicates an opportunity to enhance their online store, introduce subscription services, or expand their product range to attract a broader customer base online.

Tech Leveraging The use of digital tools such as WordPress and Google Maps suggests openness to digital marketing and local SEO strategies to increase visibility and attract new customers both locally and nationally.

Upselling & Gifts Their focus on corporate gifts and gift baskets presents a sales opportunity to develop corporate partnerships, seasonal gift campaigns, and customized options to boost revenue from business clients and special occasions.