Expansion Driven Growth Good Samaritan has recently opened its first freestanding hospice house in the Roanoke Valley in 2024 and expanded facilities in 2023. This multi-site growth indicates a need for scalable care coordination, facility management, and IT integration across locations, including secure telehealth, centralized scheduling, and patient data flow.

Fundraising & CRM As a nonprofit with a mission-driven model, Good Samaritan relies on fundraising and donor support. This creates opportunities to discuss donor management systems, CRM, grant management, digital fundraising platforms, and marketing automation to improve donor engagement and recurring giving.

Marketing & Analytics The tech stack includes digital advertising and analytics tools (DoubleClick Floodlight, Basis Technologies, Facebook Pixel, AWS, Webflow). This signals openness to digital marketing services, website optimization, conversion tracking, and marketing automation that can help with community awareness, referrals, and program enrollment.

Strategic Partnerships Recent accolades and leadership changes (Hospice Honors Award; new Chief Strategy Officer; Advanced Cardiac Care program in partnership with AHA/NPHI) suggest a focus on program development and external partnerships. This can open opportunities for software and services that support program management, clinical partnerships, outcomes tracking, and revenue diversification.

Health IT & Security With cloud infrastructure (AWS) and privacy controls (X-XSS-Protection) in place, there’s likely ongoing needs around HIPAA-compliant IT, cybersecurity, EHR integration, patient portals, telehealth platforms, and interoperability with partner hospitals.