Specialized Upper Neck Emphasize opportunities around the Palmer Method focus on upper cervical adjustments, targeting patients seeking non-traditional, specific chiropractic care who may have not found relief with general practice.

Legacy Expertise Position Dr. Goodfellow and the lineage from Dr. Crowder and the BJPCC as a credentialed, evidence-informed approach to differentiate from general chiropractors and attract patients seeking trusted, historically validated techniques.

Small Practice Advantage Leverage the intimate clinic size to offer personalized care, potential partnerships with local wellness providers, and high-touch patient experience as a competitive selling point against larger chains.

Growth Potential With revenue under a million dollars and a niche methodology, there are clear opportunities for targeted marketing, community education events, and referral programs to expand patient intake and diversify services.

Digital & Outreach Capitalize on existing online presence (website) and limited tech stack by expanding digital marketing, patient testimonials, and educational content to raise awareness of upper cervical care and drive digital-to-clinic conversions.