Insights

Subscription Advantage FixMyCar operates Goodhood as an at‑home or doorstep car care subscription, presenting a recurring revenue model and potential for cross‑sell services, fleet maintenance add-ons, and partnerships with insurers or employers seeking predictable maintenance spend.

Fleet Service Expansion With a dedicated fleet services offering that comes to a customer's facility 7 days a week, there is a strong sales angle to partner with large corporate campuses, fleet management companies, auto insurers, and gig economy drivers requiring reliable on‑site preventive maintenance.

Strategic Partnerships Recent collaborations with Comparion Insurance and board growth signal openness to OEM, insurer, and regional partner programs; target similar insurance agencies, warranty providers, and regional franchises to broaden distribution and co‑marketing opportunities.

Market Validation Seed funding and notable press coverage, along with revenue in the one to ten million range, indicate growing market traction; use this to approach investors and strategic buyers while presenting customer acquisition cost reduction through the subscription model.

Technology Enablement A modern tech stack and data‑driven marketing tools (Google Optimize, Pixel, GTM, etc.) suggest opportunities to upsell analytics packages to fleet customers, provide maintenance insights dashboards for businesses, and offer co‑branded digital experiences with partners.

Goodhood Tech Stack

Goodhood uses 8 technology products and services including Hotjar, Google Fonts API, Element UI, and more. Explore Goodhood's tech stack below.

  • Hotjar
    Analytics
  • Google Fonts API
    Font Scripts
  • Element UI
    Javascript Frameworks
  • AOS
    Javascript Libraries
  • Stripe
    Payment Processing
  • HSTS
    Security
  • MUI
    UI Frameworks
  • Material UI
    UI Frameworks

Goodhood's Email Address Formats

Goodhood uses at least 2 format(s):
Goodhood Email FormatsExamplePercentage
First@goodhood.autoJohn@goodhood.auto
100%

Frequently Asked Questions

What is Goodhood's official website and social media links?

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Goodhood's official website is www.goodhood.auto and has social profiles on LinkedIn.

What is Goodhood's NAICS code?

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Goodhood's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Goodhood have currently?

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As of July 2026, Goodhood has approximately 17 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Co-Founder: M. A.Admin Manager: N. P.Advisor: J. F.. Explore Goodhood's employee directory with LeadIQ.

What industry does Goodhood belong to?

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Goodhood operates in the Internet Marketplace Platforms industry.

What technology does Goodhood use?

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Goodhood's tech stack includes HotjarGoogle Fonts APIElement UIAOSStripeHSTSMUIMaterial UI.

What is Goodhood's email format?

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Goodhood's email format typically follows the pattern of First@goodhood.auto. Find more Goodhood email formats with LeadIQ.

When was Goodhood founded?

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Goodhood was founded in 2020.
Goodhood logo

Goodhood

Internet Marketplace PlatformsMichigan, United States11-50 Employees

FixMyCar operates in the Internet Marketplace Platforms industry and is located at 206 East Huron Street, Ann Arbor, Michigan 48104, United States. The company employs between 11 and 50 people. Its service offering, branded Goodhood, provides car care via an at-home subscription model, delivering maintenance services to customers' homes; for business customers, Fleet services dispatch certified technicians to facilities seven days a week. The company maintains the Goodhood website at https://goodhood.auto and has pursued partnerships and governance updates, including JR Lang joining the board of directors in September 2024 and a collaboration with Comparion Insurance Agency announced in August 2024. Reported revenue is in the range of $1 million to $10 million.

Section iconCompany Overview

NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Goodhood's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Goodhood's revenue is estimated to be in the range of $1M$10M

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