Expanding Platform Reach Goodnotes has recently launched a Windows version and introduced a Whiteboard feature, indicating ongoing platform expansion and feature enhancement. This creates opportunities to offer complementary tools, integrations, or services that support multi-platform workflows and collaborative features.

Targeting Educational Institutions The collaboration with Google to optimize the app for stylus-compatible Chromebooks suggests a focus on the education sector. Sales opportunities include offering tailored solutions or educational licensing packages to schools and universities.

Innovation and Content Expansion Recent launches of a Sanrio-themed digital stationery collection and a marketplace for digital assets highlight a strategy of content monetization and engagement. Partnering on exclusive content or digital stationery bundles could boost user engagement and revenue growth.

Enterprise Growth Strategies The signing of a new client with Workday and the expansion of organizational support imply a readiness to pursue enterprise-level contracts. Developing customized enterprise solutions or integration services could unlock new revenue streams.

Strong User Base & Market Position With over 24 million users worldwide and recognition as Apple’s 2022 iPad App of the Year, Goodnotes has a solid market presence. Opportunities exist to upsell premium features, expand into new regional markets, or leverage its brand for enterprise collaborations.