Expansion funding Recent Series A funding of $6.59M indicates capital for growth and distribution expansion, presenting sales opportunities with new channels, retailers, and regional partnerships.

Non-CBD product Launch of a non-CBD cognitive performance drink broadens the product portfolio beyond CBD, enabling cross-sell possibilities to mainstream retailers and wellness retailers seeking non-psychoactive options.

Sustainable packaging Collaboration with DS Smith on sustainable fibre-based packaging signals a sustainability-forward brand, creating openings for partnerships with retailers and brands prioritizing eco-friendly packaging and labels.

Retail traction History of waitrose activations and promotions with major supermarkets demonstrates proven retail appetite and potential for expanded shelf space, promotions, and exclusive SKUs.

Leadership & marketing New leadership in marketing and a high-growth profile position Goodrays as a boutique yet scalable partner, ideal for co-branded campaigns, sponsorships, and targeted B2B outreach in health, wellness, and sports channels.