Niche Market Focus Goodrich specializes in hospitality-driven design services, offering branding, interior design, custom furniture, and product design, positioning itself as a key partner for businesses in the hospitality sector seeking holistic branding and environment solutions.

Innovative Design Approach Their emphasis on problem-solving, curiosity, and empathy highlights an openness to creative, unique design solutions, making them a compelling partner for clients looking for innovative and personalized environmental branding.

Technology Integration Utilizing advanced tech stacks such as AWS, React, and Stripe indicates a modern approach to project management and client engagement, which can appeal to tech-savvy clients seeking seamless digital experiences.

Community Impact With a commitment to creating environments that have a lasting community impact, Goodrich can attract clients interested in socially responsible and community-enhancing design projects.

Growth Opportunities Although the company has a small team, their focus on breaking new ground and learning through collaboration presents opportunities to partner with innovative hospitality brands and expand their project portfolio in trending market segments.