Local B2B Partnerships Leverage a boutique, local framing shop to build ongoing partnerships with nearby museums, historic sites, schools, and galleries, providing exhibit framing, shadowboxes, and archival mounting with highly personalized service.

Conservation Framing Offer archival, conservation-friendly framing with UV protection and acid-free materials for artifacts and diplomas, aligning with market demand from institutions and collectors.

Digital Presence Current GoDaddy-based website signals opportunity to upgrade to ecommerce, online quoting, and targeted local SEO to capture Evanston and Chicago framing demand.

Revenue Diversification Expand product mix and service tiers to include ready-made frames, gifts, corporate gifting, and school diplomas, enabling revenue growth beyond custom framing while leveraging existing customer relationships.

Northwestern Targeting Capitalize on Evanston location by targeting Northwestern University students, alumni, faculty, and campus events, plus partnerships with local venues to drive engagement and repeat business.