Local Heritage Marketing Positioning Good's Of Evanston as a community-focused establishment, there is potential to collaborate with local cultural institutions and event organizers for framing services, exhibitions, and sponsorship opportunities that could increase visibility and sales.

Digital Presence Enhancement With an active website and use of common hosting platforms like GoDaddy, there is room to upgrade digital marketing efforts, including search engine optimization and social media advertising, to attract more local customers and boost revenue.

Service Expansion Opportunities Offering specialized framing services such as museum-quality or preservation framing could attract high-end clients, galleries, and collectors, expanding their market reach beyond traditional customers.

Technology Optimization Utilizing their current tech stack, including Apache servers and CentOS, the company could implement e-commerce functionalities or customer management systems to streamline operations and enhance the purchasing experience.

Targeted Local Outreach Since the company operates in a niche market with limited employees, targeted outreach to local artists, event venues, and schools presents an opportunity for strategic partnerships and bulk framing projects, increasing sales volume.