Expansion and Outreach Goodwill of Greater Grand Rapids is actively expanding its programs, evidenced by the launch of a pilot employment initiative aimed at ex-offenders. This presents opportunities for partnerships or services that support workforce development, diversity, and inclusion initiatives.

Digital Engagement With a tech stack including WordPress and social media tools, the organization maintains a robust online presence. There is potential to offer digital marketing or web enhancement services to further boost donations, volunteer engagement, and community outreach.

Funding Optimization Operating with revenue between $100M and $250M, Goodwill has significant funding capacity. B2B solutions that streamline donation management, fund allocation, or financial reporting could be valuable to optimize their operations.

Leadership and Governance Recent leadership appointment of a new Board Chair indicates ongoing strategic development. This creates opportunities to engage with decision-makers on high-impact initiatives, sponsorships, or strategic partnerships aligned with their mission.

Workforce Development As a nonprofit focused on job training and placement, Goodwill’s mission aligns with services in training technology, educational programs, or employment-related solutions. Providing innovative workforce solutions could support their mission to create better futures for clients.