Fleet & Commercial Leveraging the focus on fleet solutions and work trucks, target Gordie Boucher Ford of Kenosha for upsell and cross-sell of commercial vehicle programs, upfitting services, maintenance plans, and fleet management solutions to local businesses and contractors.

Local Market As a family-owned dealership serving Kenosha and Southeast Wisconsin, prioritize regional business development, partner with local fleets, small businesses, and service providers to build recurring vehicle and service contracts, leveraging community presence and regional trust.

Digital & Social Utilize their active social channels and online presence to run targeted campaigns for fleet customers, upfitting partners, and commercial buyers, offering digital showroom content, case studies, and financing options tailored to business accounts.

Financial Profile With mid-market revenue range and a modest employee base, propose scalable financing, leasing, and maintenance bundles suited for small to mid-sized fleets to secure higher lifetime value per customer and repeat service revenue.

Strategic Partnerships Position as a gateway to broader Boucher Automotive Group opportunities, offering cross-sell of OEM vehicles, service packages, and after-sales support through a coordinated regional network to expand sales leverage and service capacity.