Insights

Dominant West Michigan Gordon Water Systems is a well-established, family-owned leader in West Michigan with multiple local locations and a long history since 1973, signaling stability and strong local market access for sales outreach and cross-region expansion.

Comprehensive Service Offering The company provides a full suite of water treatment solutions (softening, rust and chlorine removal, reverse osmosis), bottled water, and salt delivery for both residential and commercial customers, creating cross-selling opportunities across product lines.

Certified Quality As an authorized Kinetico dealer and the first in West Michigan to earn the Water Quality Association Mark of Excellence, Gordon Water Systems emphasizes quality and reliability, which can be leveraged to upsell premium filtration systems and service agreements.

Growth and Recognition Recent accolades (Epic Award for Small Business of the Year) and a sizable revenue range ($100M-$250M) indicate credibility and budget capacity for larger projects, presenting opportunities for enterprise-grade water treatment and facility upgrades.

Tech-Driven Engagement Active digital infrastructure (CRM with iCIMS, analytics, and web technologies) combined with a regional focus suggests readiness for targeted account-based campaigns, service renewals, and preventive maintenance programs to expand customer lifetime value.

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Gordon Water Systems Tech Stack

Gordon Water Systems uses 8 technology products and services including Microsoft Clarity, iCIMS, WP Rocket, and more. Explore Gordon Water Systems's tech stack below.

  • Microsoft Clarity
    Analytics
  • iCIMS
    Applicant Tracking Systems
  • WP Rocket
    Caching
  • RSS
    Content Management System
  • Open Graph
    Content Management System
  • React
    Javascript Frameworks
  • Moment.js
    Javascript Libraries
  • jQuery
    Javascript Libraries

Gordon Water Systems's Email Address Formats

Gordon Water Systems uses at least 1 format(s):
Gordon Water Systems Email FormatsExamplePercentage
FirstL@gordonwater.comJohnD@gordonwater.com
85%
First@gordonwater.comJohn@gordonwater.com
6%
FirstLast@gordonwater.comJohnDoe@gordonwater.com
6%
FirLast@gordonwater.comJohDoe@gordonwater.com
3%

Frequently Asked Questions

What is Gordon Water Systems's phone number?

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You can contact Gordon Water Systems's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Gordon Water Systems's official website and social media links?

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Gordon Water Systems's official website is gordonwater.com and has social profiles on LinkedIn.

How much revenue does Gordon Water Systems generate?

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As of July 2026, Gordon Water Systems's annual revenue is estimated to be $100M - $250M.

What is Gordon Water Systems's SIC code NAICS code?

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Gordon Water Systems's SIC code is 5431 - Fruit and Vegetable Markets NAICS code is 81 - Other Services (except Public Administration).

How many employees does Gordon Water Systems have currently?

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As of July 2026, Gordon Water Systems has approximately 54 employees across 1 continents, including North America. Key team members include President: G. G.Brand Ambassador: R. B.Water Specialist: H. L.. Explore Gordon Water Systems's employee directory with LeadIQ.

What industry does Gordon Water Systems belong to?

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Gordon Water Systems operates in the Consumer Services industry.

What technology does Gordon Water Systems use?

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Gordon Water Systems's tech stack includes Microsoft ClarityiCIMSWP RocketRSSOpen GraphReactMoment.jsjQuery.

What is Gordon Water Systems's email format?

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Gordon Water Systems's email format typically follows the pattern of FirstL@gordonwater.com. Find more Gordon Water Systems email formats with LeadIQ.

When was Gordon Water Systems founded?

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Gordon Water Systems was founded in 1973.
Gordon Water Systems logo

Gordon Water Systems

Consumer ServicesMichigan, United States51-200 Employees

Gordon Water Systems is a local, family-owned consumer services company based in Kalamazoo, Michigan, and has been in business since 1973. The company employs 51-200 people and operates across multiple Michigan locations, including downtown Kalamazoo, Grand Rapids, Rockford, and Portage. It provides sales, installation, and maintenance of water treatment equipment such as water softening systems, rust removal, chlorine removal, and reverse osmosis, and also offers bottled water and salt delivery for residential and commercial customers. Gordon Water Systems is an authorized Kinetico dealer and was the first in West Michigan to receive the Water Quality Association Mark of Excellence. In 2019 the company received the Grand Rapids Chamber Epic Award for Small Business of the Year.

Section iconCompany Overview

Phone number
SIC Code
5431 - Fruit and Vegetable Markets
NAICS Code
81 - Other Services (except Public Administration)
Founded
1973
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Gordon Water Systems's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    Gordon Water Systems's revenue is estimated to be in the range of $100M - $250M

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