Strong Market Presence Gordon Water Systems has a well-established local footprint in West Michigan with multiple locations and a long-standing history since 1973, providing opportunities to expand service offerings to their extensive residential and commercial customer base.

Recognition and Reputation As the first West Michigan company to earn the Water Quality Association Mark of Excellence and an award-winning small business, they demonstrate a commitment to quality and community engagement that can be leveraged to promote new or upgraded water treatment solutions.

Diverse Customer Base Serving both residential and commercial clients with a variety of water treatment products and services, including softening, rust removal, and reverse osmosis, indicates potential for cross-selling additional related products or premium maintenance packages.

Innovative and Sustainable Focus Their involvement in sustainable practices and use of certified technicians highlight an opportunity to introduce eco-friendly or advanced water technology solutions that align with their customer values and environmental commitments.

Financial Capacity With annual revenues estimated between $100 million and $250 million, they possess considerable financial resources to invest in new products, upgrades, or expanded service contracts, making them a strategic partner for growth initiatives.