Niche Market Positioning Gosnells is London's first meadery, offering a unique product that differentiates it from traditional beer and wine brands. This presents an opportunity to target craft beverage enthusiasts and specialty retailers seeking innovative and artisanal drinks.

Event Exposure Regular participation in high-profile events like the London Craft Beer Festival and London Pride enhances brand visibility and provides potential channels for wholesale distribution, retail partnerships, and collaborations with local venues.

Innovative Product Appeal With its distinct lighter, drier, and bubblier mead profile, Gosnells appeals to consumers seeking refreshing, semi-sweet beverages—indicating strong potential for expanding into ready-to-drink markets and premium retail spaces.

Digital Engagement The use of modern marketing tools such as Klaviyo and Shogun suggests a focus on digital customer engagement, providing opportunities to develop targeted campaigns, loyalty programs, and online sales channels to accelerate growth.

Growth Opportunities Although currently small with a limited number of employees, Gosnells’ product innovation and active brand promotion position it well for scaling. Partnering with distributors or entering larger retail chains could significantly increase market penetration.