Integrated Event Solutions Capitalize on Got Light's ability to handle events from intimate backyard weddings to large ballroom affairs by offering bundled immersive production packages that combine lighting, audio, video, drape and staging. Target event planners, venues and corporate clients with a one stop solution that drives higher margins and repeat bookings across weddings, social events and conferences. Propose tiered packages and add ons such as kinetic lighting and projection to increase the average selling price.
Diversity Advantage Leverage LGBT Business Enterprise certification to appeal to procurement teams with supplier diversity goals. Position Got Light as a trusted partner for inclusive brands, nonprofits and government contractors seeking diverse suppliers, and build outreach programs with DEI focused agencies and event programs.
Local Market Leader As a local market leader in the San Francisco Bay Area, Got Light has a competitive edge with venues, planners and corporate clients in the region. Focus outreach on Bay Area hotels, convention centers and wedding venues, and explore strategic partnerships to expand into adjacent West Coast markets or national campaigns through joint sales efforts with design and production firms.
Design Led Approach Differentiate through a design led, consultative selling approach. Highlight the company's emphasis on asking detailed questions and layering color texture and movement to create wow moments. Train the sales team to upsell premium design services and custom content, and align with luxury planners and corporate event teams seeking memorable experiences.
Awarded Credibility Build credibility with industry recognition and a solid financial profile. Use awards and notable projects to craft case studies and references when pitching venues and brands. Leverage mid market scale and the ability to handle multi site events for recurring programs.