In-house printing GoToTags is actively expanding printer features to print and encode UHF RFID tags in-house, presenting a potential sales opening for printers, inlay materials, encoding modules, and related software integrations.

Global collaboration With factories across the USA, Europe, and China, there is an opportunity to offer scalable supply chain solutions, bulk tagging hardware, and regional support packages to support international deployments.

NFC and RFID leadership Specializing in NFC and UHF RFID, GoToTags serves a diverse customer base seeking physical-to-digital identity linking, suggesting upsell potential for advanced tagging, analytics, and asset tracking platforms.

Mid-market growth Current revenue range and employee count indicate a mid-market focus with room for blended software and hardware offerings, including managed services, training, and implementation support for connected objects.

Longstanding partnerships Historical collaborations with brands like Radar and Ronix highlight a track record of embedded NFC in consumer goods, signaling opportunities to expand into current customers’ product lines or cross-sell additional NFC-enabled solutions.