Scale and reach Position GPA as a trusted partner for larger state and municipal clients by highlighting its $24B AUM, 70+ clients, and $20B in consulting assets under contract to support expansion into mid to large public entities and utility districts.

Boutique credibility Leverage GPA’s independent Registered Investment Advisor status, CFA-centric process, fiduciary obligation, and Women Business Enterprise certification to target procurement opportunities that prioritize independence, governance, and diverse supplier diversity requirements.

Fixed income specialization Emphasize GPA’s core strength in unbiased fixed-income management for public entities, offering tailored portfolio reviews, risk controls, and transparent 24/7 reporting to attract RFPs and consulting engagements from States, Cities, Counties, and school districts.

Digital engagement Capitalize on the robust reporting platform and online portfolio visibility to offer value-added services, client portals, and digital marketing campaigns aimed at increasing client retention and cross-sell of advisory and consulting assets.

Growth opportunities Explore partnerships with similar public-sector firms or associations and pursue expansion into higher-education and nonprofit sectors where GPA already serves, leveraging existing assets under contract to accelerate new business development and referrals.