Insights

Strong Digital Presence Grace Loves Lace has established a robust online platform complemented by 26 showrooms across key markets such as Australia, the US, Canada, and the UK. This omnichannel approach presents opportunities to offer integrated digital and in-store experiences, appealing to modern brides seeking convenience and personalized service.

Sustainable & Ethical Appeal The company's commitment to ethically and sustainably made wedding dresses using high-quality materials positions it strongly with eco-conscious consumers. There is potential to expand marketing efforts or partnerships emphasizing sustainability, attracting a growing segment of eco-aware brides.

Innovative Product Expansion Recent launch of accessories such as veils, headbands, and earrings indicates a diversification strategy that can be leveraged to cross-sell or upsell items, increasing average order value and enhancing customer loyalty through complete bridal looks.

Premium Market Positioning With an estimated revenue between $10 million and $50 million, Grace Loves Lace operates in the premium bridal segment. Sales strategies could include bespoke customization, exclusive collections, or VIP experiences to deepen engagement and justify premium pricing.

Technological Sophistication Utilization of advanced tech tools like Fullstory, Amplitude, and Zendesk Chat demonstrates a data-driven, customer-centric approach. Leveraging this technology further could optimize personalization, improve customer journey, and identify targeted upselling or new market opportunities.

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Grace Loves Lace Tech Stack

Grace Loves Lace uses 8 technology products and services including EqualWeb, Google Analytics Enhanced eCommerce, Fullstory, and more. Explore Grace Loves Lace's tech stack below.

EqualWeb
Accessibility
Google Analytics Enhanced eCommerce
Analytics
Fullstory
Analytics
Open Graph
Content Management System
Asana
Issue Trackers
DataTables
Javascript Libraries
Apple Pay
Payment Processing
Bootstrap
UI Frameworks

Media & News

Grace Loves Lace PTY LTD. launches edit of accessories.
In addition to the new gowns, GRACE has also launched an edit of accessories – including veils, headbands, and earrings to round out the collection.
Nov 10, 2021 | theweddingguys.com

Grace Loves Lace's Email Address Formats

Grace Loves Lace uses at least 1 format(s):

Grace Loves Lace Email Formats	Example	Percentage
First@graceloveslace.com	John@graceloveslace.com	45%
FirstL@graceloveslace.com	JohnD@graceloveslace.com	6%
Last@graceloveslace.com	Doe@graceloveslace.com	4%
First@graceloveslace.com	John@graceloveslace.com	45%

Frequently Asked Questions

Where is Grace Loves Lace's headquarters located?

Grace Loves Lace's main headquarters is located at 2 Hibiscus Haven, Burleigh Heads, Queensland 4220, AU. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is Grace Loves Lace's official website and social media links?

Grace Loves Lace's official website is graceloveslace.com and has social profiles on LinkedIn.

What is Grace Loves Lace's NAICS code?

Grace Loves Lace's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Grace Loves Lace have currently?

As of October 2025, Grace Loves Lace has approximately 201 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: W. Z.Chief Marketing Officer: C. H.Chief Operating Officer: J. L.. Explore Grace Loves Lace's employee directory with LeadIQ.

What industry does Grace Loves Lace belong to?

Grace Loves Lace operates in the Retail Apparel and Fashion industry.

What technology does Grace Loves Lace use?

Grace Loves Lace's tech stack includes EqualWebGoogle Analytics Enhanced eCommerceFullstoryOpen GraphAsanaDataTablesApple PayBootstrap.

What is Grace Loves Lace's email format?

Grace Loves Lace's email format typically follows the pattern of First@graceloveslace.com. Find more Grace Loves Lace email formats with LeadIQ.

When was Grace Loves Lace founded?

Grace Loves Lace was founded in 2010.

Grace Loves Lace

Q: What is Grace Loves Lace's official website and social media links?

Grace Loves Lace's official website is graceloveslace.com. Grace Loves Lace has social profiles on LinkedIn.

Q: How many employees does Grace Loves Lace have currently?

Grace Loves Lace has approximately 201 employees.

Q: What technology does Grace Loves Lace use?

Grace Loves Lace's tech stack includes Crazy Egg, Magnific Popup, Google Analytics, cdnjs, Shopify.

Retail Apparel and FashionAustralia201-500 Employees

Grace Loves Lace is the largest independent bridal brand in the world. All wedding dresses are ethically & sustainably made using the finest stretch laces and luxury silks. Grace Loves Lace has a relentless determination to deliver high quality, unique, comfortable bridal gowns to their dedicated following of brides around the world.  

Launching online over 10 years ago, the team at GRACE are digital innovators and have grown their service offering to extend from just an e-commerce platform to now including 26 showrooms across Australia, The United States of America, Canada & The United Kingdom.    

The award-winning team at GRACE love what they do and pride themselves on the reputation they’ve built as the industry leader in unique bridal. Customers are at the core of everything Grace Loves Lace does as the brand looks to their many brides as their ultimate muses.