Customized Research Approach Gradient specializes in bespoke, client-specific decision science research that integrates deeply into client organizations, offering tailored solutions rather than off-the-shelf products. This positions them as ideal partners for companies seeking highly customized, evidence-based decision-making support, creating opportunities for targeted outreach to strategic planning teams.

Innovative Methodologies With a focus on pushing the boundaries of statistical methodologies and continuous improvement, Gradient appeals to organizations invested in cutting-edge data analytics and advanced research techniques. Companies prioritizing innovation and data-driven insights are likely to value Gradient’s unique consulting approach.

Market Expansion Potential Recent integration of Gradient's strategies into ETF products, such as the Innovator Gradient Tactical Rotation Strategy ETF, indicates a successful move into financial markets. This opens doors for sales opportunities within asset management, hedge funds, and institutional investors seeking research-driven investment strategies.

Technology Adoption Gradient utilizes a modern tech stack, including interactive and social platforms, which suggests an openness to leveraging technology for client engagement. This tech-savviness can be a selling point to organizations looking for research partners that utilize contemporary tools and digital channels.

Focus on Growth and Innovation Operating in a competitive and innovative environment, Gradient’s positioning as a decision science partner with continuous methodology improvements offers potential cross-selling opportunities to companies exploring advanced analytics, research partnerships, and data science consultancy services across various industries.