Local market leadership Graff Chevrolet is positioned as the top auto destination in Mid-Michigan, Tri-City, and Bay Area, indicating strong brand affinity and potential for cross-selling new, used, service, parts, and financing to local customers.

Comprehensive services With offerings spanning new and used vehicles, financing, parts and accessories, service, and collision repair, there are multiple sales touchpoints to upsell maintenance plans, certified pre-owned programs, and accessories.

Financial options A dedicated financing department and visible incentives and rebates present opportunities to target customers with tailored loan options, extended warranties, and measurable finance products to close deals faster.

Service and upsell A well-staffed ASE-certified service center creates recurring revenue via maintenance packages, service contracts, and appointment-driven campaigns to convert service visits into vehicle upgrades.

Digital engagement Adopting Microsoft Advertising and analytics tools signals potential to leverage digital campaigns, retargeting, and data-driven outreach to drive showroom visits, online leads, and parts sales.