Diverse Vehicle Inventory Graff Chevrolet offers a wide selection of new Chevrolet models and certified used vehicles across various makes and models, providing ample opportunities to target different customer segments and vehicle preferences.

Strong Regional Presence Located in Mid-Michigan's Bay City area with a sizable workforce of up to 200 employees, the dealership has established itself as a local auto service leader, making it well-positioned to attract steady customer traffic and repeat business.

Customer Financing Expertise With a dedicated financing department skilled in securing competitive loan approvals, there's potential to upsell extended warranties, insurance products, and financial packages to new and returning customers.

Digital Marketing Tools Utilizing advanced digital marketing and tracking technologies such as Google Ads Conversion Tracking and Microsoft Clarity indicates strong online engagement, which can be leveraged for targeted advertising campaigns and lead generation.

Revenue Potential Generating between $100 million and $250 million annually, Graff Chevrolet presents significant sales opportunities across vehicle sales, service, and parts, supporting the expansion of promotions and value-added services.