Insights

Premium Market Presence Graff operates at the high-end of the luxury jewelry market with a focus on rare gemstones and high jewelry collections, providing opportunities to target affluent clientele through exclusive collaborations, limited edition pieces, and personalized services.

Global Expansion Opportunities Recent store openings in key luxury markets such as Chengdu, China, indicate an active expansion strategy that can be leveraged to introduce new product lines or exclusive collections tailored to regional preferences.

Strategic Collaborations Partnerships like Korean Air’s amenity kits demonstrate Graff’s openness to cross-industry collaborations, which could be expanded to include luxury travel, hospitality, and lifestyle sectors for co-branded marketing campaigns.

Innovative Collections Frequent launch of new collections like Galaxia and Tilda’s Bow offers opportunities to upsell existing clients with limited editions, and to develop targeted marketing campaigns around theme-driven jewelry lines.

Digital Engagement Graff’s investment in advanced digital tools and analytics platforms presents avenues for personalized digital marketing strategies, customer engagement initiatives, and online sales growth targeting high-net-worth individuals globally.

Graff Tech Stack

Graff uses 8 technology products and services including Rakuten Advertising, AppNexus, Contentsquare, and more. Explore Graff's tech stack below.

  • Rakuten Advertising
    Advertising
  • AppNexus
    Advertising
  • Contentsquare
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • WordPress
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • Salesforce Service Cloud
    Live Chat
  • X-Content-Type-Options
    Web & Portal Technology

Graff's Email Address Formats

Graff uses at least 2 format(s):
Graff Email FormatsExamplePercentage
First@graffdiamonds.comJohn@graffdiamonds.com
62%
First.Last@graffdiamonds.comJohn.Doe@graffdiamonds.com
24%
FirstL@graffdiamonds.comJohnD@graffdiamonds.com
5%
FirstLast@graffdiamonds.comJohnDoe@graffdiamonds.com
6%
Last@graffdiamonds.comDoe@graffdiamonds.com
2%
FirstMiddleLast@graffdiamonds.comJohnMichaelDoe@graffdiamonds.com
1%
First.Last@graff.comJohn.Doe@graff.com
63%
FirstLast@graff.comJohnDoe@graff.com
19%
First@graff.comJohn@graff.com
16%
FirLast@graff.comJohDoe@graff.com
2%

Frequently Asked Questions

What is Graff's phone number?

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You can contact Graff's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Graff's official website and social media links?

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Graff's official website is graff.com and has social profiles on LinkedIn.

How much revenue does Graff generate?

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As of December 2025, Graff's annual revenue is estimated to be $725M.

What is Graff's SIC code NAICS code?

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Graff's SIC code is 7336 - Commercial Art and Graphic Design NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Graff have currently?

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As of December 2025, Graff has approximately 717 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo Chez Glw Sa - Graff: P. A.Ceo Europe: M. B.Ceo: F. G.. Explore Graff's employee directory with LeadIQ.

What industry does Graff belong to?

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Graff operates in the Retail Luxury Goods and Jewelry industry.

What technology does Graff use?

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Graff's tech stack includes Rakuten AdvertisingAppNexusContentsquareCloudflare CDNWordPressJSON-LDSalesforce Service CloudX-Content-Type-Options.

What is Graff's email format?

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Graff's email format typically follows the pattern of First@graffdiamonds.com. Find more Graff email formats with LeadIQ.

When was Graff founded?

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Graff was founded in 1960.

Graff

Retail Luxury Goods and JewelryEngland, United Kingdom501-1000 Employees

For over half a century our House has represented the rarest gemstones. Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. 

Graff has operated at the pinnacle of the fine jewellery industry since its foundation in 1960, continuously striving to create an exceptional world of rare talent, expertise and skill. From the master craftsmen in our world-famous atelier, to our exceptional designers, our store personnel or our head office team, all of Graff’s staff are leaders in their field. Our reputation for excellence was forged not by chance but by sharing knowledge, seeking out talent and creating Graff ambassadors and educators at every level of our company.

Opportunities at Graff are wide-reaching, and we are continuously searching for new innovators and experts to join all areas of our business.

If you’re looking to join a world-class team at the forefront of cutting and polishing innovation, pioneering design and remarkable retail expansion, we invite you to connect with us.

Section iconCompany Overview

Phone number
Website
graff.com
SIC Code
7336 - Commercial Art and Graphic Design
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1960
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Graff's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Graff's revenue is estimated to be in the range of $1B$10B

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