Insights

Expanding Market Presence Graff's recent opening of a new location in Chengdu, China indicates a strategic push into the Asian luxury jewelry market, presenting opportunities to partner with local retailers or develop exclusive collections tailored to regional tastes and preferences.

Collaborative Opportunities Partnering with brands like Korean Air for amenity kit collaborations shows Graff's openness to cross-industry alliances, which could be leveraged for co-branded marketing initiatives or innovative product placements within luxury travel and hospitality sectors.

Innovative Collections The launch of high-profile collections such as Galaxia, Tilda's Bow, and the Laurence Graff signature bangle demonstrates Graff's focus on attracting high-net-worth clients interested in exclusive and innovative jewelry pieces, providing avenues for customized product offerings or limited editions.

Digital Engagement With a tech stack featuring platforms like Salesforce Service Cloud and ContentSquare, Graff is well-positioned to enhance personalized online marketing and customer service solutions, opening opportunities for targeted digital campaigns and virtual consultations tailored to affluent consumers.

Luxury Brand Positioning Graff’s reputation for craftsmanship and expertise, combined with its ongoing campaigns and new collection launches, positions it as a premium brand that can benefit from premium services, bespoke marketing solutions, or strategic partnerships aimed at strengthening its market share among top-tier competitors like Cartier and Bvlgari.

Graff Tech Stack

Graff uses 8 technology products and services including Rakuten Advertising, AppNexus, Contentsquare, and more. Explore Graff's tech stack below.

  • Rakuten Advertising
    Advertising
  • AppNexus
    Advertising
  • Contentsquare
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • WordPress
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • Salesforce Service Cloud
    Live Chat
  • X-Content-Type-Options
    Web & Portal Technology

Graff's Email Address Formats

Graff uses at least 2 format(s):
Graff Email FormatsExamplePercentage
First@graffdiamonds.comJohn@graffdiamonds.com
62%
First.Last@graffdiamonds.comJohn.Doe@graffdiamonds.com
24%
FirstL@graffdiamonds.comJohnD@graffdiamonds.com
5%
FirstLast@graffdiamonds.comJohnDoe@graffdiamonds.com
6%
Last@graffdiamonds.comDoe@graffdiamonds.com
2%
FirstMiddleLast@graffdiamonds.comJohnMichaelDoe@graffdiamonds.com
1%
First.Last@graff.comJohn.Doe@graff.com
63%
FirstLast@graff.comJohnDoe@graff.com
19%
First@graff.comJohn@graff.com
16%
FirLast@graff.comJohDoe@graff.com
2%

Frequently Asked Questions

Where is Graff's headquarters located?

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Graff's main headquarters is located at 28-29 Albemarle Street London, England w1s 4ja United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Graff's phone number?

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You can contact Graff's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Graff's official website and social media links?

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Graff's official website is graff.com and has social profiles on LinkedIn.

How much revenue does Graff generate?

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As of February 2026, Graff's annual revenue is estimated to be $725M.

What is Graff's SIC code NAICS code?

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Graff's SIC code is 7336 - Commercial Art and Graphic Design NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Graff have currently?

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As of February 2026, Graff has approximately 735 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo Chez Glw Sa - Graff: P. A.Ceo Europe: M. B.Ceo: F. G.. Explore Graff's employee directory with LeadIQ.

What industry does Graff belong to?

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Graff operates in the Retail Luxury Goods and Jewelry industry.

What technology does Graff use?

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Graff's tech stack includes Rakuten AdvertisingAppNexusContentsquareCloudflare CDNWordPressJSON-LDSalesforce Service CloudX-Content-Type-Options.

What is Graff's email format?

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Graff's email format typically follows the pattern of First@graffdiamonds.com. Find more Graff email formats with LeadIQ.

When was Graff founded?

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Graff was founded in 1960.

Graff

Retail Luxury Goods and JewelryEngland, United Kingdom501-1000 Employees

For over half a century our House has represented the rarest gemstones. Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. 

Graff has operated at the pinnacle of the fine jewellery industry since its foundation in 1960, continuously striving to create an exceptional world of rare talent, expertise and skill. From the master craftsmen in our world-famous atelier, to our exceptional designers, our store personnel or our head office team, all of Graff’s staff are leaders in their field. Our reputation for excellence was forged not by chance but by sharing knowledge, seeking out talent and creating Graff ambassadors and educators at every level of our company.

Opportunities at Graff are wide-reaching, and we are continuously searching for new innovators and experts to join all areas of our business.

If you’re looking to join a world-class team at the forefront of cutting and polishing innovation, pioneering design and remarkable retail expansion, we invite you to connect with us.

Section iconCompany Overview

Headquarters
28-29 Albemarle Street London, England w1s 4ja United Kingdom
Phone number
Website
graff.com
SIC Code
7336 - Commercial Art and Graphic Design
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1960
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Graff's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Graff's revenue is estimated to be in the range of $1B$10B

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