Strong Heritage and Brand Loyalty With over 150 years of history and a reputation as Brazil's most traditional pharmacy, Granado Pharmácias benefits from deep brand loyalty and recognition among local consumers, providing a stable foundation for expanding product lines and premium offerings.

International Presence and Expansion The company's flagship stores in Paris and European online sales indicate a growing international footprint, creating opportunities to market luxury and niche personal care products to global customers seeking authentic, heritage-rich brands.

Luxury and Niche Fragrance Launches Recent launches of new fragrances such as Fervo Intense and Esplendor suggest a focus on premium and artisanal scent products, opening avenues to target fragrance connoisseurs and upscale consumers through both retail and online channels.

Digital Infrastructure Readiness Utilizing advanced technologies like Microsoft Azure, Cloudflare, and HTTP/3 demonstrates a robust digital infrastructure, positioning the company well to scale online sales and implement targeted marketing campaigns to engage tech-savvy customers.

Growing Market for Natural Products As a brand rooted in plant extracts and herbal traditions, Granado is well-positioned to capitalize on the increasing consumer demand for natural, cruelty-free, and ethically produced personal care products in both domestic and international markets.