Financing and Service In house financing and full parts and service departments enable bundling sales with maintenance plans extended warranties and OEM parts. This creates recurring revenue opportunities and strengthens customer loyalty by keeping buyers connected to the dealership for future needs.

On Water Training Full on water training offered during the sales process can be expanded into paid onboarding and ongoing skipper safety courses. These programs create another revenue stream while enabling upsells on equipment upgrades and accessories as customers gain confidence.

Broad Brand Reach Multiple brands and three locations position the company to cross sell models and expand service reach. Targeted promotions can guide customers toward premium boats and accessories, with trade ins and inventory coordination across Traverse City and Charlevoix to boost upgrade opportunities.

Acquisition Synergy The 2021 acquisition by Walstrom Marine suggests network synergies such as referrals shared services and joint warranty or trade in programs. This can be tapped to grow customer acquisition, improve retention, and extend regional coverage for service and parts.

Accessory Upsell An extensive catalog of water toys and OEM parts supports bundled seasonal offers and loyalty programs. Pair demonstrations with accessories to increase average order value and drive recurring purchases for boating seasons.