Premium mixed-use Target high-end retailers, dining and hospitality brands within Grand Boulevard's mixed-use campus to expand footprint, leveraging existing 650,000 sq ft retail space and ongoing development to attract upscale tenants and cross-promotional partnerships.

Affluent footfall Leverage the affluent resident and visitor demographics served by the resort-like destination to upsell luxury brands, premium experiences, and loyalty programs, aligning merchandising and events with high-spend consumer segments.

Events driven Capitalize on Coastal Culture events and festivals to offer temporary retail activations, pop-ups, and sponsorships that drive traffic, generate brand exposure, and measure ROI through event-led foot traffic and sales lift.

Hospitality synergies Explore partnerships with the two Marriott properties and the Hyatt Place for co-branded experiences, package deals, and in-lobby retail opportunities that increase occupancy value and cross-property guest spend.

Tech enabled Utilize digital advertising and e-commerce capabilities (Google Ads, The Trade Desk, Shopify, WordPress) to coordinate targeted campaigns for tenants, collect guest data, and optimize marketing spend across the Grand Boulevard ecosystem.