Acquisition Context Formerly Grand Junction Subaru, now part of Sonic Automotive following acquisition in 2021, signaling access to wider dealer network, centralized marketing, and potential cross‑sell opportunities for Subaru inventory across the Sonic platform.

Brand Strength Subaru recognized as a top nonluxury brand multiple times, with strong consumer perception in reliability and value, presenting a steady demand baseline to target for both new and high-demand pre-owned models.

Local Footprint Small-to-mid sized dealership with a local Colorado customer base, offering opportunities for regional events, community partnerships, and targeted local digital campaigns to boost foot traffic and service utilization.

Service and Parts Full-service offering including repairs, OEM parts, and financing, creating upsell potential for maintenance plans, tire, battery, and service package promotions to increase lifetime value per customer.

Digital Readiness Tech stack includes modern web and e-commerce tools; leverage digital advertising, inventory feeds, and CRM integration to optimize lead generation, remarketing, and appointment scheduling for both new and used Subaru vehicles.