Strong Community Engagement Grand Performances is a prominent provider of free outdoor performing arts events in Los Angeles, attracting a diverse and large audience across various cultural backgrounds, which presents opportunities for sponsorship, partnerships, and community-centered initiatives.

Diverse Programming Appeal With a focus on global music, dance, and poetry, GP's eclectic lineup appeals to multicultural audiences, making it an ideal platform for brands and organizations seeking to connect with culturally diverse consumers.

Strategic Location Located in the heart of Downtown Los Angeles at California Plaza, GP offers a high-visibility venue that attracts local residents, tourists, and business professionals, providing opportunities for event sponsorships, branded activations, and targeted marketing efforts.

Leadership Stability The appointment of Rafael González as President & CEO multiple times since 2018 indicates consistent leadership strength, which can facilitate long-term partnerships and collaborative initiatives within the arts and cultural sectors.

Funding & Revenue Potential Although current revenue figures are modest, GP's status as a nonprofit and its ongoing seasonal programming suggest opportunities for sponsorship, grants, and fundraising partnerships aimed at supporting expanding arts projects and community outreach activities.