What is Grand Rapids Auto Auction (XLerate Group)'s NAICS code?

Grand Rapids Auto Auction (XLerate Group)'s NAICS code is 3361 (Motor Vehicle Manufacturing).

Insights

Regional Reach Leverage the strong regional buyer and consignor base across Illinois, Indiana, Michigan, and Ohio to tailor outreach and cross-sell services such as enhanced online auction access, diversified consignor programs, and targeted marketing packages.

Strong Awards Highlight GRAA’s historical accolades and GM Financial partnership to build credibility with potential dealers and lenders, opening doors for preferred dealer programs, exclusive financing options, and co-branded marketing efforts.

Omni Channel Capitalize on five lane facility with online access and in-house repair shops by selling bundled services to dealers seeking low operating costs through Smart Recon, turnkey inspection, and streamlined post-auction workflows.

Tech Enablement Position the platform stack (Auction Pipeline, Auction Access, Digital Marketing Program) as scalable, data-driven solutions for dealers and fleets; offer analytics, inventory syndication, and performance reporting to win higher-value consignments.

Growth Potential With revenue in the mid tens of millions and a mid-sized team, target partnerships with large regional buyers and national consignors, plus explore expansion opportunities and capacity optimization for higher volume auctions.

Similar companies to Grand Rapids Auto Auction (XLerate Group)

Copart
5.5K$1B - $10B
America's Auto Auction
1K$25M - $50M
ADESA
863$250M - $500M
Manheim by Cox Automotive
5.6K$1B - $10B

Grand Rapids Auto Auction (XLerate Group) Tech Stack

Grand Rapids Auto Auction (XLerate Group) uses 8 technology products and services including WordPress, Apple iCloud Mail, Microsoft 365, and more. Explore Grand Rapids Auto Auction (XLerate Group)'s tech stack below.

WordPress
Content Management System
Apple iCloud Mail
Email
Microsoft 365
Email
React
Javascript Frameworks
yepnope.js
Javascript Frameworks
jQuery UI
Javascript Libraries
Google Analytics
Web Analytics
GoDaddy
Web Hosting

Grand Rapids Auto Auction (XLerate Group)'s Email Address Formats

Grand Rapids Auto Auction (XLerate Group) uses at least 3 email formats:

Grand Rapids Auto Auction (XLerate Group) Email Formats	Example	Percentage
First@grandrapidsautoauction.com	John@grandrapidsautoauction.com	63%
FLast@grandrapidsautoauction.com	JDoe@grandrapidsautoauction.com	29%
Last@grandrapidsautoauction.com	Doe@grandrapidsautoauction.com	8%

Frequently Asked Questions

What is Grand Rapids Auto Auction (XLerate Group)'s phone number?

You can contact Grand Rapids Auto Auction (XLerate Group)'s main corporate office by phone at

+1-616-669-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Grand Rapids Auto Auction (XLerate Group)'s official website and social media links?

Grand Rapids Auto Auction (XLerate Group)'s official website is grandrapidsautoauction.com and has social profiles on LinkedIn.

How much revenue does Grand Rapids Auto Auction (XLerate Group) generate?

As of October 2026, Grand Rapids Auto Auction (XLerate Group)'s annual revenue is estimated to be $10M - $25M.

What is Grand Rapids Auto Auction (XLerate Group)'s SIC code and NAICS code?

Grand Rapids Auto Auction (XLerate Group)'s SIC code is 5511 - Motor Vehicle Dealers (New and Used) and NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Grand Rapids Auto Auction (XLerate Group) have currently?

As of October 2026, Grand Rapids Auto Auction (XLerate Group) has approximately 16 employees across 2 continents, including North America and Asia. Key team members include Owner: A. S., Business Owner: D. T. and Partner: M. B. Explore Grand Rapids Auto Auction (XLerate Group)'s employee directory with LeadIQ.

What industry does Grand Rapids Auto Auction (XLerate Group) belong to?

Grand Rapids Auto Auction (XLerate Group) operates in the Motor Vehicle Manufacturing industry.

What technology does Grand Rapids Auto Auction (XLerate Group) use?

Grand Rapids Auto Auction (XLerate Group)'s tech stack includes WordPress, Apple iCloud Mail, Microsoft 365, React, yepnope.js, jQuery UI, Google Analytics and GoDaddy.

What is Grand Rapids Auto Auction (XLerate Group)'s email format?

Grand Rapids Auto Auction (XLerate Group)'s email format typically follows the pattern of First@grandrapidsautoauction.com. Find more Grand Rapids Auto Auction (XLerate Group) email formats with LeadIQ.

When was Grand Rapids Auto Auction (XLerate Group) founded?

Grand Rapids Auto Auction (XLerate Group) was founded in 1948.

Grand Rapids Auto Auction (XLerate Group)

Motor Vehicle ManufacturingMichigan, United States11-50 Employees

Grand Rapids Auto Auction, part of the XLerate Group, was founded in 1948 and is based in Jenison, Michigan. The facility operates five auction lanes and provides online access to all lanes, supported by in-house mechanical, body, and detailing shops to maintain vehicle condition while controlling costs for clients. Its regional participants come from Illinois, Indiana, Michigan, and Ohio, with national buyers and sellers able to travel via direct flights to Grand Rapids' international airport from major hubs. The company runs online platforms to post dealer pre-owned inventory for wholesale and to support its digital marketing program. It has earned recognition in the industry, including Auction of the Year honors in 2008 for GM Financial and multiple Regional Auction of Excellence Awards in 2009–2012.