Small but scalable Target the company for scalable IT and automation solutions that fit a lean operation with potential growth beyond 10 employees, emphasizing efficiency gains, cloud integration, and remote management.

Local market focus Leverage Grand Rapids regional presence to offer localized service agreements, on-site electrical optimization, and fast response times, appealing to nearby manufacturing and construction partners.

Tech stack leverage Cross-sell cloud-based monitoring, analytics, and e-commerce enhancements leveraging their current AWS, Google Tag Manager, Google Analytics, and WooCommerce footprint to optimize customer experience and data-driven decisions.

Growth opportunities Position as a partner for digital modernization as revenue scales toward mid-market, including CRM integration, project management, and field service automation to support larger installation and maintenance contracts.

Financial potential With annual revenue in the low-mid millions, target personalized financing, leasing, or payment terms for equipment upgrades and service contracts to improve cash flow and project uptake.