Luxury tourism Target affluent travelers and corporate groups visiting Maui by highlighting Grand Wailea’s status as a Waldorf Astoria luxury resort with extensive amenities, event spaces, and a world-class spa to drive upsell opportunities for premium packages, weddings, and retreats.

Wellness & events Leverage World Wellness Weekend and the Kilolani Spa offerings to pitch wellness-focused retreats, corporate wellness programs, and exclusive spa experiences to high-end leisure guests and private groups seeking curated wellness itineraries.

Expansion & leadership Capitalize on recent leadership appointment and ongoing renovations to propose premium transformation narratives to brand partners, sponsors, and luxury brands seeking co-marketing collaborations and guest experience enhancements.

Asset-backed dining Explore partnerships around the resort’s notable Olivine and Humuhumunukunukuapuaa restaurants for co-branded dining experiences, limited-time menus, or celebrity-chef events aimed at driving occupancy and spend in restaurants and banqueting venues.

Community & sponsorship Position Grand Wailea’s community contributions and status as Maui’s largest private employer as a platform to target local businesses, suppliers, and event organizers for partnerships, sponsorships, and corporate meetings programs.