Global reach Granite Parts operates with 30 country subsidiaries and a 90,000 m² central warehouse, presenting multiple regional touchpoints for sales outreach and potential partnerships with local dealers and workshops.

Extensive catalog With over 14 million spare parts items and a focus on OEM quality, there are opportunities to upsell to dealers seeking broad assortment coverage, faster fulfillment, and reliable supplier quality across agricultural, construction, and industrial segments.

Strategic partnerships Recent collaboration with Continental at Agritechnica 2025 signals openness to co-sell and co-market parts, creating entry points for aftermarket dealers, repair networks, and OEMs seeking integrated replacement parts solutions.

Digital engagement GRANIT PARTS enhances sales through a dedicated webshop and app, supported by a tech stack including Salesforce and SAP, suggesting opportunities to target dealers with digital procurement integrations and loyalty programs.

Quality and service In-house quality inspections and field service support emphasize reliability; this can be leveraged to position premium service contracts, extended warranties, or maintenance packages to fleet managers and municipal equipment operators.