Insights

Strategic Partnerships Granit Parts has established and announced strategic partnerships with major players like Continental and Bosch, highlighting potential cooperative sales channels and bundled parts offerings that a sales team can leverage to position product cross-sell opportunities and co-branded campaigns.

Global Reach With subsidiaries in 30 countries and a vast central warehouse, Granit Parts serves 50,000 customers worldwide, creating opportunities to target regional dealers and workshops with localized inventory programs, express delivery options, and OEM-grade parts.

Extensive Inventory Offering over 14 million items and in-house quality control, there is a strong basis to upsell premium or OEM-quality components to existing customers, while highlighting fast availability as a differentiator against competitors.

Digital Enablement A robust e-commerce platform and dedicated app, complemented by analytics and online tools, provides a channel to upsell subscription services, bulk purchasing agreements, and just-in-time inventory partnerships for dealers and workshops.

Field Support A large field service team and technical consultants in customer centers present opportunities for value-driven services such as maintenance contracts, training, and on-site support packages to deepen tension with price-based competition and improve loyalty.

Similar companies to GRANIT PARTS

GRANIT PARTS Tech Stack

GRANIT PARTS uses 8 technology products and services including MySQL, Unbounce, Twemoji, and more. Explore GRANIT PARTS's tech stack below.

  • MySQL
    Database
  • Unbounce
    Editors
  • Twemoji
    Font Scripts
  • spin.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics

GRANIT PARTS's Email Address Formats

GRANIT PARTS uses at least 1 format(s):
GRANIT PARTS Email FormatsExamplePercentage
First.Last@granit-parts.comJohn.Doe@granit-parts.com
100%

Frequently Asked Questions

What is GRANIT PARTS's official website and social media links?

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GRANIT PARTS's official website is granit-parts.com and has social profiles on LinkedIn.

How much revenue does GRANIT PARTS generate?

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As of July 2026, GRANIT PARTS's annual revenue is estimated to be $25M - $50M.

What is GRANIT PARTS's SIC code NAICS code?

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GRANIT PARTS's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 42 - Wholesale Trade.

How many employees does GRANIT PARTS have currently?

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As of July 2026, GRANIT PARTS has approximately 431 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer, North America: F. K.Ceo: L. J.Head Of Pricing & Material Data Management: A. D.. Explore GRANIT PARTS's employee directory with LeadIQ.

What industry does GRANIT PARTS belong to?

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GRANIT PARTS operates in the Wholesale industry.

What technology does GRANIT PARTS use?

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GRANIT PARTS's tech stack includes MySQLUnbounceTwemojispin.jsjQueryMicrosoftreCAPTCHAGoogle Analytics.

What is GRANIT PARTS's email format?

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GRANIT PARTS's email format typically follows the pattern of First.Last@granit-parts.com. Find more GRANIT PARTS email formats with LeadIQ.

When was GRANIT PARTS founded?

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GRANIT PARTS was founded in 1923.
GRANIT PARTS logo

GRANIT PARTS

WholesaleLower Saxony, Germany201-500 Employees

Wilhelm Fricke SE is a wholesale company based in Heeslingen, Lower Saxony, Germany, at 7 Zum Kreuzkamp, and employs 201–500 people. It operates GRANIT PARTS, an international wholesale business that supplies spare parts and accessories for agricultural machinery, construction equipment, garden and municipal technology, hydraulics, and industrial applications. The group runs a 90,000 m² central warehouse in Heeslingen and serves about 50,000 customers worldwide, with subsidiaries in 30 countries, a field service team, and technical consultants. GRANIT PARTS offers more than 14 million items and provides a webshop and app, aiming for high product availability and fast delivery to reduce customers' inventory and freight costs, while maintaining OEM-quality standards via in-house quality inspections. Reported revenue is in the range of $25 million to $50 million, and the company has formed partnerships with Bosch in 2020 and Continental in 2025.

Section iconCompany Overview

SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
42 - Wholesale Trade
Founded
1923
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    GRANIT PARTS's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    GRANIT PARTS's revenue is estimated to be in the range of $25M - $50M

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