Security partnerships Position GTUS as a leader in secure card personalization with its EMVRunner and collaboration with Digimarc. Highlight opportunities to upsell integration services for payment card manufacturers and retailers seeking tamper-evident, AI-enabled fraud prevention across gift cards and IDs.

North American Growth Capitalize on GTUS’s expanding North America Sales Development team by targeting regional card manufacturers, banks, and corporate gift card programs. Offer scalable opportunities around gift card activation, secure personalization, and cross-sell to existing international customers seeking U.S.-made, end-to-end solutions.

Expansion Footprint Leverage recent ICMA EXPO activity and TRUSTECH showcases to generate demand for scalable printing and personalization systems. Propose pilot programs or reseller partnerships with GTUS for urgent adoption by retailers and card issuers expanding digital watermarking, AI tamper detection, and production readiness.

Retail & Loyalty Upsell Target retailers and loyalty programs with GTUS’s scalable gift card activation and secure personalization capabilities. Emphasize minimal checkout disruption and seamless integration with existing card manufacturing workflows to reduce fraud and improve card lifecycle security.

Technology Ecosystem Highlight GTUS’s proven controller compatibility with third-party printers (Domino, Videojet, HP) and theGraphTech system’s breadth. Sell complementary services such as cloud-based management, analytics, and managed print solutions to optimize performance and drive recurring services revenue.