Technology-Driven Solutions Graphic Partners leverages cutting-edge technology like Print-on-Demand and Personalized URL's (PURLs) to offer innovative and efficient printing solutions to clients, presenting an opportunity to target tech-savvy businesses looking for advanced printing services.

Target Small to Medium Enterprises (SMEs) With a workforce of 51-200 employees and a revenue between $0-10M, Graphic Partners could strategically position itself to cater to the printing needs of SMEs, offering personalized and cost-effective printing services adaptable to businesses in this segment.

Competitive Pricing Edge Given the revenue scale and employee size compared to competitors like MOO and UPrinting, Graphic Partners could emphasize competitive pricing strategies to attract cost-conscious clients seeking quality printing services without the high price tag.

Market Niche: Printing for Direct Mail Specializing in integrating direct mail with technologies like PURLs, Graphic Partners is well-positioned to target businesses with direct mail marketing needs, tapping into a niche market segment and offering personalized, high-impact printing solutions for direct marketing campaigns.

Opportunity for Growth through Fulfillment Services With offerings in fulfillment services, Graphic Partners could explore sales opportunities by targeting e-commerce businesses and companies requiring end-to-end print and distribution solutions, providing a one-stop-shop for all printing and logistical needs.