Recent Product Launches Graphic Products has recently launched several new products such as PathFinder RIGID SIGNAL, Kodiak Max Industrial Sign and Label Print Systems, and PathFinder Crosswalks. These new offerings present sales opportunities to target existing customers for upgrades or cross-selling, as well as attract new customers seeking advanced safety solutions.

Cutting-Edge Technology Stack With a tech stack including jQuery, Microsoft 365, and Google Tag Manager, Graphic Products demonstrates a commitment to leveraging technology for innovation. Sales teams can capitalize on this by highlighting the company's advanced technological capabilities to potential clients, showcasing the modernity and efficiency of their products and services.

Industry Leadership As an industry leader in safety and visual communication since 1970, Graphic Products enjoys a strong reputation and brand recognition. Sales professionals can leverage this by emphasizing the company's long-standing presence and expertise to instill trust and credibility with customers, potentially leading to increased sales opportunities.

Robust Product Lineup With a full line of products designed for modern workforce efficiency, including industrial label and sign printers, floor marking materials, and safety training resources, Graphic Products offers a comprehensive solution for businesses' safety needs. This diverse product portfolio provides sales teams with various entry points to engage with clients across different industries.

Revenue and Market Positioning With an estimated revenue between $10M - $50M, Graphic Products falls within a competitive revenue bracket. Sales representatives can use this information to tailor their approach based on the company's financial health, potentially offering flexible pricing or bundled solutions to cater to their market positioning and target larger deals.