Hybrid Publishing Growth Graphic Publications operates a hybrid portfolio that includes print titles and a webshow. This structure creates multiple revenue streams ripe for cross-sell and up-sell in digital advertising, sponsorships, and video monetization. We can position a bundled offering that pairs print readership with digital impressions, site takeovers, and sponsored episodes on Amish Country Living.
MS365 Expansion With Microsoft 365 as the core technology, there is an opportunity to upsell advanced security, compliance, and collaboration tools to streamline editorial workflows, asset management, and cross-title distribution. Propose a managed services package covering Teams governance, SharePoint intranet, and automated content publishing workflows to improve efficiency and reduce risk.
Print to Digital Your print assets can be converted into integrated marketing offerings for local advertisers. We can design cross-channel campaigns combining weekly print inserts, digital display, social amplification, and targeted email, delivering measurable outcomes for small business clients. This fosters a steady revenue stream by leveraging existing publications to extend advertiser reach.
Local Advertising Focus on strengthening relationships with local businesses and community sponsors by offering direct mail and targeted advertising packages. Include geomapped audience targeting and conversion tracking to demonstrate value and encourage renewals.
Video Sponsorships Explore video sponsorships and branded content across The Bargain Hunter, Wooster Weekly News, and Amish Country Living. Provide monetization services such as ad sales, sponsorship packages, and content distribution partnerships with regional tourism, crafts, and lifestyle brands.