Distributor Excellence Grassland Equipment & Irrigation is a long-standing Toro distributor (since 1961) and recently earned the 2025 Toro Distributor of Excellence for North America, signaling strong brand alignment and potential for cross-sell of Toro turf and irrigation products.

Product Scope The company offers a full range of irrigation, drainage, golf supplies, and turf equipment, indicating opportunities to upsell integrated Toro irrigation systems, turf maintenance gear, and related parts to existing customers.

Regional Presence Located in Latham, NY with a regional reach across the Northeast, Grassland can be a gateway for stocking and distributing Toro and related brands to nearby municipalities, golf courses, and landscape contractors seeking reliable local support.

Growth Capacity With a revenue range of 25 to 50 million and a mid-size team, there is room for expanding service agreements, parts fulfillment, and technical support contracts to drive recurring revenue from current clients.

Technology & Marketing Active digital footprint and tech stack including AWS, pixels, and GTM indicate readiness for digital campaigns, e-commerce enhancements, and targeted outreach to irrigation and turf professionals, enabling data-driven sales initiatives.