Strategic partnerships Gratis’s nationwide store footprint and ongoing collaboration announcements with Aktenkozmetik and Vusion signal openness to co-branding, cross-category expansion, and technology-driven partnerships that sales teams can leverage to propose new SKUs, exclusive bundles, or joint marketing initiatives.

Beauty academy The Beauty Akademi creates a formal channel for trained female beauty professionals, offering potential sales opportunities in professional-grade products, salon-grade tools, and training-driven product bundles targeted at the Akademi’s graduates and partner salons.

Digital transformation With investments in AI-driven digitalization (Vusion) and a mature tech stack (SAP SuccessFactors, Qlik Sense, Tableau, Kubernetes), Gratis is positioned to pilot data-driven sales enablement, personalized promotions, and omnichannel experiences that can be monetized with retailers and brands.

Premium market reach Operating 700+ stores across 81 provinces and a growing Beauty store network provides extensive consumer exposure, creating opportunities to introduce exclusive beauty brands, limit-edition products, and high-velocity SKUs through event-driven campaigns.

Women-led leadership As a retailer with a strong female workforce and leadership representation, Gratis can be a compelling channel for women-focused brands and programs, including female-owned product lines, mentorship-driven campaigns, and loyalty programs aligned with its audience.