Female-centric consumer base Gratis distinguishes itself with an all-female store staff and a strong female consumer base. Leveraging this unique position can help in targeted marketing campaigns and product offerings tailored towards women's preferences.

Innovative beauty service expansion With over 40 beauty centers offering personalized care services, Gratis has a prime opportunity to upsell beauty products in conjunction with these services. This integrated approach can enhance customer loyalty and drive higher sales.

Tech-enabled shopping experience Utilizing a robust tech stack including Yandex.Metrika, Google Analytics, and Cart Functionality, Gratis can optimize its online and in-store experiences. Enhancements in e-commerce platforms and personalized recommendations can lead to increased cross-selling opportunities.

Market leader status As a recognized leader in the personal care industry in Turkey with over 15,000 products across 15 categories, Gratis can capitalize on its reputation to introduce exclusive collaborations and limited-edition collections. This strategy can create a sense of urgency and drive sales through FOMO (Fear of Missing Out).

Partnership with emerging brands By curating collaborations with emerging beauty brands and introducing exclusive product launches, Gratis can attract trend-conscious consumers seeking unique and innovative offerings. These partnerships can open up new market segments and drive incremental sales growth.