Boutique niche Target mid-sized civil litigation and employment focus clients by positioning Graves & Swanson as a specialized, highly responsive firm for individuals facing divorce, discrimination, or domestic violence legal needs, offering personalized representation that contrasts with larger firms.

Personalized services Leverage the firm’s emphasis on leaving clients in better shape to upsell complementary services such as post-settlement planning, asset protection, and ongoing employment dispute coaching, appealing to clients seeking end-to-end support.

Tech-enabled client experience Highlight the tech stack (Web presence on Wix, MySQL data handling, Google Cloud) to offer streamlined intake, secure document management, and transparent case updates, creating opportunities for services around client onboarding and case lifecycle automation.

Revenue scale With a revenue range of 10 to 25 million and a lean team, pursue partnerships with referral networks, plaintiff-side employment and family law firms, and strategic service collaborations to expand reach without large headcount growth.

Market positioning Differentiate from large firms by signaling boutique expertise in civil litigation and family/employment disputes; offer flexible fee arrangements or contingency options to attract clients who may be wary of expensive litigation at bigger firms.