Smart surcharge Gravity Payments has launched a smart surcharging program in July 2026, presenting a potential upsell opportunity to merchants seeking to reduce payment processing costs and protect profit margins at checkout.

Strategic partnerships Recent and ongoing integrations and partnerships with software and service providers (Furniture Wizard, SUNO, ConsignCloud, InTune Marketing, NeedleNine) indicate a receptiveness to channel partnerships and co-sell approaches that can broaden reach into SMB verticals.

Growth trajectory Revenue is in the mid hundreds of millions with a mid-size employee base, signaling established scale and potential capacity for additional product offerings, deployment support, and cross-sell of value-added services to existing clients.

Technical stack Utilizes a mix of enterprise tools (Salesforce, Google AdSense, Magento, Piwik PRO) and modern ops platforms, suggesting opportunities to tailor integrations or data-driven marketing analytics solutions for merchant clients and partner ecosystems.

Market positioning Positioned as a customer-service oriented payment processor focusing on American dream value propositions; potential to penetrate SMB segments with cost-saving payment solutions, and to leverage partnerships for rapid market expansion.