AI Integration Gray Decision Intelligence is integrating AI into its academic Program Evaluation System (PES), allowing clients to ask questions in plain English and receive data-driven visualizations. This AI capability can provide significant value by enabling better-informed decision-making for higher-education institutions.

Market Potential With PES Markets providing data on student demand, jobs, skills, and competition for over 1,500 academic programs, Gray DI has the opportunity to tap into a large market of educational institutions looking to optimize program offerings and enrollment. This rich data source can be leveraged for tailored sales pitches and targeted marketing efforts.

Revenue Growth Despite current revenue falling between $0 - 10M, the predictive enrollment capabilities of PES Economics present a strong potential for revenue growth. By showcasing how Gray DI's solutions can enhance revenue, reduce costs, and improve faculty productivity, sales teams can effectively demonstrate the financial benefits to prospective clients.

Competitive Differentiation Gray DI's focus on providing unique insights into external markets and institutional performance sets it apart from competitors in the higher education software space. This differentiation can be emphasized in sales conversations to highlight the value proposition of Gray DI's offerings and attract customers seeking innovative decision-making tools.

Customer-Centric Approach By offering AI-drafted summaries of results, predictions, and other features soon to come, Gray DI demonstrates a commitment to enhancing the user experience for clients. Sales teams can leverage this customer-centric approach as a selling point to showcase the company's dedication to providing cutting-edge solutions tailored to meet the evolving needs of higher-education institutions.