Insights

Market Leadership As a leading tour operator with over 30 years of experience and part of Gray Line Worldwide, Gray Line Iceland has a strong reputation in the Icelandic tourism sector, providing a solid foundation for expanding high-value, customized travel packages to affluent tourists and travel agencies worldwide.

Digital Collaboration The recent partnership with TripAdmit highlights Gray Line Iceland’s focus on leveraging advanced digital solutions, creating opportunities to introduce integrated travel tech solutions, online booking platforms, and targeted digital marketing strategies aimed at modern, tech-savvy travelers.

Diverse Tour Offerings Gray Line’s comprehensive portfolio of day tours and adventure experiences positions it for cross-selling opportunities, especially in premium market segments looking for unique, customized Icelandic experiences with safety and flexibility.

Strong Financial Backing With an impressive revenue of approximately $10 billion, Gray Line Iceland benefits from substantial financial stability, enabling investments in fleet upgrades, technology enhancements, and marketing initiatives to attract larger and more diverse customer groups.

Growth Potential The company’s long-standing industry presence, combined with its memberships in global networks and recent tours launch, indicates significant growth potential in expanding customer reach, enhancing online presence, and offering innovative travel solutions tailored for global tourists seeking authentic Icelandic experiences.

Similar companies to Gray Line Iceland

Gray Line Iceland Tech Stack

Gray Line Iceland uses 8 technology products and services including Facebook Pixel, Google Fonts API, JSON-LD, and more. Explore Gray Line Iceland's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • Moment.js
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • Pingdom RUM
    Real User Monitoring
  • ZURB Foundation
    UI Frameworks
  • Microsoft IIS
    Web Servers

Gray Line Iceland's Email Address Formats

Gray Line Iceland uses at least 1 format(s):
Gray Line Iceland Email FormatsExamplePercentage
First@grayline.isJohn@grayline.is
44%
FirstLast@grayline.isJohnDoe@grayline.is
6%
Last@grayline.isDoe@grayline.is
6%
First@grayline.isJohn@grayline.is
44%

Frequently Asked Questions

Where is Gray Line Iceland's headquarters located?

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Gray Line Iceland's main headquarters is located at 1 Klettagarðar Reykjavík-4, 104 Iceland. The company has employees across 1 continents, including Europe.

What is Gray Line Iceland's phone number?

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You can contact Gray Line Iceland's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Gray Line Iceland's official website and social media links?

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Gray Line Iceland's official website is grayline.is and has social profiles on LinkedIn.

What is Gray Line Iceland's NAICS code?

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Gray Line Iceland's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Gray Line Iceland have currently?

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As of February 2026, Gray Line Iceland has approximately 35 employees across 1 continents, including Europe. Key team members include Head Of Digital Marketing & E-Commerce: E. L.Sales & Marketing Manager: A. S. T.Office Manager: J. G.. Explore Gray Line Iceland's employee directory with LeadIQ.

What industry does Gray Line Iceland belong to?

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Gray Line Iceland operates in the Travel Arrangements industry.

What technology does Gray Line Iceland use?

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Gray Line Iceland's tech stack includes Facebook PixelGoogle Fonts APIJSON-LDMoment.jsLightboxPingdom RUMZURB FoundationMicrosoft IIS.

What is Gray Line Iceland's email format?

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Gray Line Iceland's email format typically follows the pattern of First@grayline.is. Find more Gray Line Iceland email formats with LeadIQ.

When was Gray Line Iceland founded?

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Gray Line Iceland was founded in 1989.

Gray Line Iceland

Travel ArrangementsReykjavík-4, Iceland11-50 Employees

Gray Line Iceland is a fully licensed tour operator, travel agency, and coach company that has been in operation for more than 30 years. 

It is one of the leading specialists in incoming tourism in Iceland, with a large selection of services available for individuals and groups. Its main goal is to give personal service, show flexibility and guarantee safety to all its customers. It organizes a wide variety of day tours, from basic coach tours to adventure tours. They have their own fleet of first-class coaches, with capacity ranging from 9 seats to 71 seats. 

Gray Line Iceland is a member of Gray Line Worldwide. For 100 years, Gray Line has been the trusted name in sightseeing tours around the world. With tours and excursions in more than 700 locations, spanning six continents, it is the largest sightseeing company in the world.

Section iconCompany Overview

Headquarters
1 Klettagarðar Reykjavík-4, 104 Iceland
Phone number
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1989
Employees
11-50

Section iconFunding & Financials

  • $10B

    Gray Line Iceland's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Gray Line Iceland's revenue is estimated to be in the range of $10B

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