Leadership Transition With a new General Manager and Chief Operating Officer appointed in June 2025, there is an opportunity to introduce strategic partnerships, hospitality technology upgrades, and member experience enhancements aligned with leadership changes to drive short-term improvements and long-term loyalty.

Private Club Growth As a private, member-owned club with a diverse membership base and all-inclusive tier offerings, there is potential to upsell premium experiences, targeted events, and exclusive services to Social through Full Golf members seeking elevated value.

Regional Prestige Situated in Northwest Austin near Arboretum with a long-standing history since 1973, Great Hills can position for partnerships with local luxury brands, vendor showcases, and cross-promotions leveraging its scenic course and family-oriented lifestyle.

Tech & Experience The current tech stack suggests room to modernize guest and member experiences (booking, events, digital communications) and optimize operations (staff scheduling, CRM) to improve engagement and retention among a mid-sized workforce.

Financial Levers With annual revenue in the mid-market range and a staffing footprint of 51-200, there is capacity to explore value-add services, sponsorships, and performance-based partnerships that enhance revenue diversification without significant capex.