Industry Recognition Great Lakes Building Systems has been recognized as the Engineering Systems Distributor of the Year, highlighting its strong reputation and reliability in the fire alarm, fire suppression, and security sectors, which can be leveraged to build trust with new customers.

Market Positioning As a certified Honeywell CSS dealer and a Notifier NESCO affiliate, the company has strategic partnerships with leading manufacturers, enabling potential cross-sell opportunities and enhanced service offerings for clients seeking integrated security solutions.

Service Capacity With a comprehensive range of design, equipment, installation, and 24-hour service, Great Lakes Building Systems can attract clients seeking full-service solutions, particularly in commercial fire safety and security, positioning it as a one-stop provider.

Growth Potential Operating within the $50M to $100M revenue range and a modest employee base, there is significant opportunity for expansion into new market segments or geographic regions to increase market share and revenue streams.

Technological Engagement Utilizing technologies like Google Analytics and WP Google Map Plugin, the company demonstrates a digital approach to customer engagement and service planning, which can be enhanced further for targeted outreach and lead generation initiatives.