Strategic expansion Great Lakes Capital Partners is actively expanding into hospitality projects across multiple markets, including Muskegon and Rogers, Arkansas, with Element by Marriott developments and boutique café ventures. This indicates a potential to offer real estate development financing, asset management services, or hospitality-focused advisory to capitalize on growth trajectories.

Hospitality focus Recent and upcoming hotel projects, groundbreakings, and partnerships with major brands (Element by Marriott, Marriott-branded developments) suggest a strong demand for smart property management, technology solutions, and guest experience platforms tailored to mid-scale to upscale hotel assets in regional markets.

Tech stack leverage Current technology usage includes Salesforce, Pendo, Mailchimp, and DigitalOcean hosting, signaling openness to scalable CRM, product analytics, marketing automation, and cloud hosting solutions. There is room to upsell integrated tech consulting, CRM customization, and data-driven marketing services.

Financial activity Revenue remains under one million, but the firm engages in significant asset acquisitions and development commitments (e.g., $102 million development investment tied to land/assets). This shows capacity for larger financing rounds and collaboration opportunities with mid-market funds or institutional lenders.

Strategic partnerships Multiple cross-market partnerships with developers, construction firms, and local governments indicate a pattern of collaborative deal structuring. This presents opportunities to offer project due diligence, construction financing, and long-term asset management services tied to complex, multi-party ventures.