American-made positioning Leverage their long-standing “MADE IN AMERICA” heritage and lake Michigan roots to target domestic manufacturers seeking reliable Grey Iron green sand casting partners with in-house heat treatment capabilities.

In-house capabilities Highlight their in-house heat treatment and versatility in producing grey iron castings from 1lb to 50lbs, serviced by both horizontal and vertical molding, as a selling point for customers needing integrated casting and post-processing.

Growth leadership Recent leadership appointment as Director of Operations signals potential operational improvements and capacity planning opportunities; target clients seeking scalable partners with clear governance and process optimization.

Mid-market fit With revenue in the mid tens of millions and a workforce under 200, position as a flexible, responsive supplier for mid-market OEMs and foundry-to-assembly partners who value agility and shorter lead times.

Industry positioning Competitive landscape includes Brillion Iron Works and Waupaca Foundry; identify differentiators such as domestic production, smaller lot sizes, and custom service offerings to win from larger, higher-volume competitors.