Growing Regional Presence Great Lakes Chloride has over 45 years of experience serving the Great Lakes region with a focus on winter and summer road safety, indicating potential for expansion into adjacent markets with similar seasonal needs.

Sustainable Product Demand Their calcium chloride solution is natural, more effective than competitors’, and cost-efficient, presenting opportunities to target environmentally conscious customers and municipalities looking to adopt greener road maintenance solutions.

Diverse Service Portfolio The company's fleet supports a range of applications including de-icing, dust control, and concrete acceleration, suggesting cross-selling opportunities across different infrastructure maintenance sectors and regional transportation agencies.

Technology Integration Utilizing modern digital tools such as Shopify and various APIs, they demonstrate tech-savviness that can facilitate customized sales approaches and digital marketing efforts to target specific segments in the region.

Mid-sized Growth Potential With revenue estimates between 1 and 10 million and a relatively small team, Great Lakes Chloride represents an agile partner for collaborations with larger suppliers or distributors seeking regional expansion in the calcium chloride market.